Writing a homepage is one of the first and most important steps in building a website. When writing content for your webpage, you need to keep in mind that you are writing the very first page that your visitors will see. In many ways, your homepage is the “make or break” part of your site. It is the page that can either entice your visitor to explore the rest of your website or it can simply encourage him to click out. Whether you are trying to write a homepage for the first time you are trying to revise your existing content, make sure you avoid these common homepage writing mistakes.
Not doing research about your target audience. When it comes to web writing in general, it’s important to have a clear idea about the type of audience you are writing for. This can be compared to making a speech in public. For your speech to become a success, it needs to be in line with your listeners’ interest and needs. For instance, profound anecdotes about family and parenting might appeal to a group of mothers but not to a group of teenagers. The same concept applies to writing your homepage. An effective homepage immediately grabs the interest of the reader. So before you write, make sure you do some research about your potential visitors.
Putting everything on your homepage. Now that you know how much your homepage can impact the success of your website, it’s natural to feel some pressure when writing for this page. You might even try to squeeze all your selling points into your homepage. This is a common mistake that you should avoid. Your homepage is not the place for you to discuss the history of your business or rave about how neat your product or service is. Save these details for the “About” and “Customer Testimonials” pages. Your goal in writing your homepage is to make a concise but powerful sell. Let your visitors know right away that your website has what they are looking for and they will automatically explore your other pages.
Not updating your homepage. A static homepage is not exactly a major mistake but if you want to stand out from the rest of the competition then you might want to keep your homepage updated. This doesn’t mean that you should rewrite your homepage content every week. Instead, regularly add details to keep your homepage interesting. For instance, you can incorporate a “Tip of the Week”. Or if you have a new press release, you can put a teaser in the homepage that leads to the appropriate link of the press release page. Not only will you keep your regular visitors interested but you can also boost your ranking since search engines love fresh and updated content.